Ask the Experts: Commercial Sign Pricing FAQs
If you’re investing in a new commercial sign, chances are you have a lot of questions and you’re not alone.
For more than 60 years, we’ve helped thousands of businesses navigate every stage of the sign-buying process from pricing and design to permitting, fabrication, and installation. Along the way, we’ve noticed many of the same questions come up time and time again.
That’s why we’re launching our Ask the Experts Series, where each month we’ll answer some of the most common questions our customers ask.
This month, we’re focusing on one of the biggest questions we hear: How much does a commercial sign cost?
How Much Does a Commercial Sign Cost?
There isn’t a one-size-fits-all answer because every sign is custom built for its location and purpose.
Some factors that influence price include:
- Type of sign (monument, channel letters, cabinet sign, pylon sign, digital display, etc.)
- Overall size
- Illuminated vs. non-illuminated
- Materials and finishes
- Engineering requirements
- Local permitting requirements
- Installation complexity
- Electrical work
- Site accessibility
For example, a simple wall sign will have a very different cost than a large illuminated monument sign with masonry and an electronic message center.
The best way to get an accurate number is to request a custom quote based on your specific project.
What Affects the Price of a Sign?
Many people assume size is the biggest factor, but that’s only part of the equation.
Some of the biggest drivers of cost include:
Materials
Aluminum, acrylic, steel, routed HDU, masonry, stone veneer, and illuminated components all have different costs and lifespans.
Illumination
Adding LED lighting increases visibility and allows your business to be seen day and night, but it also increases manufacturing and installation costs.
Installation
Some signs can be installed with a bucket truck, while others require cranes, excavation, concrete foundations, or electrical coordination.
Permits & Engineering
Many municipalities require engineered drawings, permit applications, and inspections before installation can begin.
Custom Design
A fully custom monument sign designed to match your architecture will naturally require more time and craftsmanship than a standard cabinet sign.
Do You Charge for Design?
In most cases, conceptual design is included as part of the quoting process.
Once we understand your goals, our team develops concepts that help you visualize the finished product before manufacturing begins.
For larger branding initiatives or projects requiring extensive design exploration, there may be a design fee. If that’s the case, we’ll discuss it with you before any work begins, there are never surprises.
Can I Get a Quantity Discount?
Yes.
Businesses ordering multiple signs often benefit from production efficiencies that can reduce the overall cost.
This is especially common for:
- Multi-location businesses
- Retail chains
- Healthcare systems
- Schools and universities
- Apartment communities
- Corporate campuses
Even if every sign isn’t identical, manufacturing several projects together often results in savings compared to ordering each one separately.
Can You Provide a Quote for My Insurance Company?
Absolutely.
If your sign has been damaged by severe weather, a vehicle accident, vandalism, or another unexpected event, we can provide a detailed estimate for your insurance claim.
Our estimates can include:
- Removal of damaged signage
- Repair recommendations
- Replacement options
- Installation costs
- Electrical work (when applicable)
Our goal is to make the replacement process as straightforward as possible.
Are There More Cost-Effective Alternatives?
Often, yes.
If you have a target budget, let us know early in the process.
Our team can recommend alternative solutions that maintain your brand while reducing overall project costs. Some options may include:
- Refurbishing your existing sign instead of replacing it. In many cases, updating graphics, replacing sign faces, retrofitting with LED lighting, or refreshing the finish can extend the life of your sign while reducing costs. Learn more about the different ways to refurbish your existing sign in our blog.
- Choosing different materials that achieve a similar appearance.
- Adjusting the sign size while maintaining visibility.
- Using non-illuminated elements where appropriate.
- Simplifying fabrication details.
- Phasing larger signage projects over time.
We’ll explain the pros and cons of each option so you can make an informed decision, not simply choose the cheapest solution.
Is the Lowest Quote Always the Best Value?
Not necessarily.
When comparing proposals, it’s important to understand exactly what’s included.
A lower price may exclude:
- Permit fees
- Installation
- Engineering
- Electrical coordination
- Warranty coverage
- Higher-quality materials
- Long-term service support
Choosing a sign company isn’t just about today’s price, it’s about investing in a sign that will represent your business for years to come.
How Can I Get the Most Accurate Quote?
The more information you can provide upfront, the better.
Helpful information includes:
- Business name and location
- Desired sign type
- Approximate dimensions
- Branding or logo files
- Timeline
- Budget (if known)
Even if you’re still exploring options, our team can guide you toward the best solution for your goals and budget.
Final Thoughts
Purchasing a commercial sign is an investment in your business’s visibility and first impression. While every project is unique, understanding what drives pricing can help you make confident decisions and avoid unexpected costs.
Whether you’re replacing an existing sign, opening a new location, or planning a complete rebrand, we’re here to help you find the right solution, not just the most expensive one.
Need Pricing for Your Project?
Every sign we build is customized to your business, location, and goals. Contact us today to request a personalized quote, and our team will walk you through your options, answer your questions, and recommend the best solution for your budget.