M1 Concourse

1 Concourse Dr,
Pontiac, MI 48341

The Client

M1 Concourse is located in Pontiac, MI and has a 1.5 mile performance track known as Champion Motor Speedway, private garages, and new state of the art Event Center with several restaurants and gift shops.

The Project

For the second straight year, the North American International Auto Show has been cancelled due to the pandemic. So, for 2021, they decided to hold a new event called the Motor Bella for an all-outdoor experience at the new and improved M1 Concourse.

With all of this new event traffic, they knew they needed to create an eye-catching sign that is as innovative and creative as the cars at the show. We designed and installed a 25’ x 18’ sign with a radius top cabinet & radius pole covers, along with pin-striping from top to bottom and two new 6.5’ x 12.5” Watchfire 8MM Electronic Message Centers. These message centers have a cellular modem, so they can be controlled from anywhere. This sign is located at the new Woodward Avenue entrance to M1 Concourse, which has thousands of impressions each and every day. The sign is truly one of a kind!

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