Locations across southern Michigan
The Challenge
TRUE Community Credit Union, a long-standing financial institution serving members across southern Michigan, had expanded its footprint through several strategic acquisitions. As the newly acquired branches were integrated into their network, each location carried signage that reflected its previous identity rather than the TRUE Community brand. With branches spread across multiple counties each presenting unique architectural styles, zoning requirements, and site conditions; the credit union needed all locations to reflect their updated brand and provide members with a consistent visual experience. Having partnered with TRUE Community Credit Union prior to these acquisitions, we were a trusted resource to manage the large-scale signage transition and support their expanding footprint.
The Solution
Leveraging our prior knowledge of TRUE Community Credit Union’s brand standards, we conducted thorough evaluations of each acquired location to understand existing conditions, architectural constraints, and regulatory requirements. This allowed us to design and deliver signage solutions tailored to each site while reinforcing the unified TRUE Community brand.
Key solution components included:
- New exterior signage crafted to display the updated brand with clear visibility and strong presence.
- Interior signage and environmental graphics designed to create a cohesive, mission-driven member experience across all branches.
- Custom ATM wraps and modernized monument signs with electronic message centers (EMCs) to communicate TRUE Community’s messaging and support community outreach.
By combining brand expertise with site-specific customization, we ensured the new identity translated seamlessly across a diverse set of locations.
The Result
The branding rollout successfully transformed all acquired and existing branches into a cohesive, unified network under the TRUE Community Credit Union identity. Exterior signage created a strong, recognizable presence in every market, while interior graphics delivered a consistent and welcoming experience for members. Updated ATM wraps and EMC-equipped monument signs enhanced the credit union’s ability to communicate timely updates and community-focused messages. The project reinforced TRUE Community’s commitment to modern, member-centered branding, and our longstanding partnership ensured their expanding network was supported with trusted, high-quality signage solutions.
