The Challenge
American 1 Credit Union (A1CU) has experienced consistent growth across Southern Michigan, adding new branches and rebranding existing locations. As their footprint expanded, A1CU faced the challenge of maintaining a consistent and recognizable brand image across varied site types — from traditional branches to standalone drive-thrus.
Maintaining brand consistency across a growing number of branches, while ensuring high visibility and member engagement, became essential to supporting their continued success.
The Solution
Johnson Sign Co. partnered closely with American 1 Credit Union since the early 1990s, to deliver a full range of customized signage solutions that met their evolving needs:
- Rebranded existing branches to align with updated brand standards.
- Developed and installed signage for new locations across Southern Michigan.
- Fabricated and installed monument signs, pylon signs, and channel letters to maximize visibility.
- Delivered vinyl graphics and branding elements to ensure a cohesive look both inside and outside the branches.
Our team collaborated with A1CU’s internal teams to ensure brand accuracy, streamline project timelines, and handle site-specific signage challenges with tailored solutions.
The Result
Thanks to the ongoing collaboration with Johnson Sign Co., American 1 Credit Union has successfully:
- Maintained a strong, consistent brand presence across more than 16 branches.
- Supported growth initiatives with signage that is both visually striking and strategically functional.
- Reduced downtime and installation delays, ensuring new branches opened with full brand integrity from day one.
Our partnership continues today, helping American 1 Credit Union adapt to new opportunities and reinforcing their position as a trusted financial institution in the communities they serve.
