Exciting News: Jim Johnson Becomes President of World Sign Associates
We are proud to share some exciting news from the Johnson Sign family. This past weekend, our very own VP/Director of Sales, Jim Johnson, officially stepped into the role of President of World Sign Associates (WSA).
World Sign Associates is one of the industry’s most respected professional organizations, bringing together leading sign manufacturers and service providers from across North America. World Sign Associates is dedicated to advancing innovation, setting the highest quality standards, and fostering collaboration among companies that help raise the quality of products and services industrywide by setting the standards all others follow. To have one of our own leaders take on this prestigious position is a tremendous honor for both Jim and our entire Johnson Sign Co. team.
A Theme That Goes Beyond Signs
As President of WSA, Jim has chosen a theme for the year: “More Than Signs.”
This theme speaks to the heart of what the sign industry truly represents. Signs don’t just identify businesses or direct traffic — they shape how people experience places, create connections, and strengthen communities. At Johnson Sign Co., this belief is central to everything we do.
For us, “more than signs” means living out our core values every day:
- Grit – tackling challenges with determination and resilience.
- Integrity – doing what’s right, even when it’s hard.
- The Golden Rule – treating others the way we would want to be treated.
- Better Together – working as one team to achieve more than we could alone.
- Customer Focused – putting our customers at the center of every decision.
These values guide how we support our JSC Team, serve our customers, and uplift our communities. They are also what Jim will carry into his leadership at WSA, encouraging sign companies across North America to see the industry as more than just signs — but as a vehicle for lasting impact.
A Legacy of Leadership
Throughout his career, Jim has demonstrated a passion for both the technical and human sides of the sign business. Whether it’s mentoring team members, leading complex projects, or collaborating with community partners, his leadership has consistently elevated Johnson Sign Co.His new role as WSA President is not only a personal milestone but also a reflection of our company’s reputation for grit, integrity, and teamwork. By representing Johnson Sign Co. on this national stage, Jim helps shine a spotlight on the values that define who we are.
What This Means for Johnson Sign Co.
This achievement reinforces our place as a trusted leader in the sign industry. Our clients and partners can take pride in knowing they work with a company whose leadership is recognized at the highest level. More importantly, it inspires us internally to keep striving for excellence, grounded in our belief that our work is about more than signs — it’s about people.
Looking Ahead
We are excited to see the impact Jim will have on WSA and the industry as a whole in the year ahead. His presidency will bring fresh ideas, strengthen collaboration among member companies, and spotlight the importance of community impact in the work we do.
On behalf of the entire Johnson Sign Co. team, we extend our congratulations to Jim Johnson. We are confident that under his leadership, WSA will thrive, and our industry will continue to reach new heights.
Here’s to a year of proving that it really is about more than signs.